Daiso Canada, after more than 16 years in business, has upgraded the product mix at its 26,000 sq. ft. location in Aberdeen Centre, Richmond, B.C., effective today. The new store sells Japanese daily living necessity goods under a new brand name called “OOMOMO”. This change is a result of a rebranding effort designed to mirror the company’s growth and is now marketing under one name – OOMOMO for its nationwide expansion across Canada.